It's all about the smell!
Scent marketing is the newest way that businesses can easily connect with customers on an emotional level. Savvy hotel operators, retailers and many other kinds of businesses have realised these benefits. We have found that almost every single client whom tested our products, ended up using them on an ongoing basis thanks to the wonderful feedback they receive from their customers and clientele.
The reason? No one bothers to tell the receptionist at a hotel or a shop that the decor is attractive or that nice music fills the air but every day our clients receive comments and inquiries about the wonderful scent in the air!
Below you will find scent marketing case studies with solutions or examples of industries who have had scent marketing success.
Stylerunner’s partnership with Scent Australia has transformed their retail experience with a signature fragrance that perfectly aligns with their brand identity. The Myrrh, Tonka & Spice scent, exclusive to Stylerunner, captivates customers with rich, layered notes that enhance the shopping atmosphere. As part of the Accent Group, Stylerunner joins other premium brands in using scent marketing to create an unforgettable, immersive environment that keeps customers coming back.
Strike Bowling’s partnership with Scent Australia brings a new dimension to the entertainment experience. Their signature sandalwood scent—crafted exclusively for them—elevates every visit, creating an immersive atmosphere that customers can’t forget. As part of Funlab, Strike joins venues like Archie Brothers and Holey Moley in utilizing Scent Australia’s premium diffusion systems to build unique, memorable environments.
At Scent Australia, we know that scent marketing is an untapped power waiting to transform brands. Samsung’s exclusive fragrance, ‘Blue Ice,’ does just that, infusing their stores with an atmosphere that feels uniquely Samsung—innovative, fresh, and undeniably sophisticated. By engaging the senses in this way, Samsung elevates their in-store experience, building a brand connection that lingers long after customers have left. For brands that aspire to connect on this level, Scent Australia makes it accessible to create these memorable, immersive environments.
Since 2022, Nude Lucy has partnered with Scent Australia to scent their stores nationwide. Their signature fragrance, Caju, with refreshing notes of lemon, lime, and oakmoss, creates a luxurious in-store atmosphere. Using ScentPro™ diffusers, we’ve helped elevate the customer experience while also expanding their product line with branded candles, reed diffusers, and moisturisers.
Do you have a scent marketing strategy for your business? If not, contact us to find out how you can set yourself apart from your competition!
