Style Runner Scent Marketing

For brands like Stylerunner, every element of the customer experience contributes to a sense of style, energy, and connection. Since 2021, Stylerunner has partnered with Scent Australia to introduce a bespoke fragrance across all Australian and New Zealand locations, transforming each store into an immersive atmosphere that resonates with their active, style-conscious clientele.

Crafting the Stylerunner Experience with Myrrh, Tonka & Spice

Stylerunner’s signature scent—Myrrh, Tonka & Spice—is a luxurious, layered fragrance that embodies sophistication and warmth. This scent brings together rich notes of myrrh and musk, complemented by floral touches of heliotrope, magnolia, and jasmine. Hints of tonka bean, amber, and vetiver add depth, creating an inviting and memorable atmosphere that mirrors Stylerunner’s high-energy, fashionable aesthetic.

Scent Marketing: The Essential Yet Underutilized Tool in Retail

Scent marketing remains an underutilized tactic, yet it is one of the most impactful tools for customer engagement. Stylerunner’s fragrance, curated to capture the brand’s ethos, engages the senses in a way that visuals alone cannot. Studies reveal that scent can increase time spent in-store, enhance brand recall, and deepen emotional connections with customers—all key outcomes for a brand that prides itself on lifestyle and experience.

Accent Group’s Scent Journey with Scent Australia

Stylerunner is part of the Accent Group, alongside Nude Lucy, Subtype, and Hype DC—all of which trust Scent Australia to enhance their retail spaces with signature scents. By providing each brand with a distinct fragrance profile and using our ScentPro diffusion systems, we ensure a consistent, high-quality scent experience that aligns with the unique character of each Accent Group brand.

Why Scent Transforms Retail Spaces

In retail, a thoughtfully crafted scent does more than add ambiance; it becomes an invisible but powerful extension of the brand. For Stylerunner, their Myrrh, Tonka & Spice fragrance sets the tone, immersing customers in a sensory experience that reflects the brand’s dynamic and aspirational vibe. This scent isn’t just memorable; it’s integral to building customer loyalty and brand identity.

Scent Australia: Making Scent Marketing Accessible for Elite Brands

At Scent Australia, we believe that a signature scent should be within reach for every brand that seeks to elevate the customer experience. With our expertise and high-end diffusion technology, we make it possible for brands like Stylerunner to leave a lasting impression through scent. If you’re ready to explore how scent can reshape your retail space, connect with Scent Australia today.