Vibe Hotel Melbourne Scent Marketing

Since 2023, Vibe Hotel Melbourne has partnered with Scent Australia to create a luxurious, sensory-rich atmosphere across several of its locations nationwide. From the moment guests step into the lobby to their time spent enjoying the rooftop bar, scent plays a key role in enhancing their stay.

Signature Fragrances: Caju & Lime and Blue Ice

At Vibe Hotel Melbourne, we’ve curated two distinct fragrances to complement different spaces within the hotel. The Caju & Lime scent, featuring refreshing citrus notes, is diffused throughout the hotel, providing an uplifting and energising ambiance. For their stunning rooftop bar, the cool, refreshing Blue Ice fragrance was selected to match the chic and modern vibe of the space, enhancing the guest experience as they relax and enjoy the skyline views.

Advanced Diffusion Technology

To ensure consistent and high-quality scenting throughout Vibe Hotel Melbourne, they rely on Scent Australia’s ScentLux and ScentLite diffusers. These state-of-the-art systems offer precise diffusion for both large and small spaces, making them ideal for everything from grand lobbies to intimate guest rooms.

• The ScentLux diffuser is perfect for larger areas, like the lobby and bar, providing seamless integration with the hotel’s HVAC system to ensure optimal scent distribution across the space.
• For more compact areas, like guest hallways and rooms, the ScentLite diffuser ensures the perfect level of fragrance, subtly enhancing the atmosphere without overpowering it.

Bringing the Scent into Guest Rooms

In addition to diffusing their signature scents in common areas, Vibe Hotel Melbourne takes the guest experience a step further by incorporating scent into the guest rooms. Custom room sprays designed with the hotel's unique fragrance blend are used by housekeeping staff to spray linens, ensuring the scent lingers throughout the room, providing guests with a sensory experience that continues into their private spaces.

Creating a Lasting Impression

With scent being directly linked to memory and emotions, Vibe Hotel Melbourne's partnership with Scent Australia ensures that their guests not only enjoy a luxurious stay but leave with a lasting impression. From the vibrant atmosphere in the rooftop bar to the relaxing scent in their rooms, the hotel’s signature fragrances enhance every aspect of the guest experience.

At Scent Australia, we are proud to work with brands like Vibe Hotel Melbourne to create custom scenting solutions that elevate their brand and provide unforgettable experiences for their guests.