Nude Lucy: A Partnership with Scent Australia

Since 2022, Nude Lucy, a part of the Accent Group, has partnered with Scent Australia to enhance their brand presence across all locations nationwide. Through the power of scent marketing, we’ve helped them create a truly immersive customer experience that elevates the brand and resonates deeply with their target audience.

Crafting Nude Lucy’s Signature Scent: Caju

At the heart of this partnership is Caju, a signature scent designed specifically for Nude Lucy. This fragrance encapsulates their minimalist yet sophisticated aesthetic. Top notes of lemon, lime, grapefruit, and clary sage bring a fresh and invigorating introduction, while the middle of orange rind, galbanum, and cypress adds depth. Finishing with base notes of musk and oakmoss, the scent leaves a luxurious, lingering impression that customers now associate with the brand.

Nationwide Scenting with ScentPro™

All Nude Lucy locations use Scent Australia’s ScentPro™ unit, a versatile diffuser that provides consistent scent diffusion across their stores. The ScentPro™ is ideal for creating a seamless fragrance experience in spaces up to 400m², making it perfect for retail environments like Nude Lucy’s.

Expanding the Nude Lucy Experience

In addition to in-store scenting, Nude Lucy has extended their brand with a range of candles, reed diffusers, and moisturisers that incorporate their signature scent. This product range not only covers the cost of scenting their stores but also generates a profit. And while we can’t reveal all the details yet, exciting expansions are on the horizon for their branded product line—stay tuned!

Part of the Accent Group

As part of the Accent Group, Nude Lucy isn’t the only brand we’ve partnered with. We also provide custom scenting solutions for Hype DC, Subtype, and Stylerunner, each with their own signature scents crafted by Scent Australia. These scents play a key role in differentiating each brand and enhancing the overall customer experience.

Why Scent Marketing Works

Scent marketing, backed by research from Monash University, has proven benefits in enhancing customer engagement and driving sales. Ambient scenting can increase customer expenditure by 3-23% and extend customer linger time by 25-40%​. For Nude Lucy, the Caju fragrance does more than just freshen the air—it creates an emotional connection that deepens brand loyalty.

At Scent Australia, we take pride in crafting bespoke fragrance solutions that reflect and enhance your brand. Partnering with brands like Nude Lucy demonstrates the powerful role scent marketing can play in elevating the customer experience and driving business success.

For more on how we can help your brand, get in touch with our team.