Are you looking for an easy way to differentiate yourself from the crowd and deliver superior customer experience? Time for you to discuss your scent marketing strategy: how scent can influence customers’ behaviour in a positive way.
With current technologies it is possible to have beautiful high end fragrances diffused for a small price. Scent Marketing companies like Scent Australia are here to help you find the fragrance that will be the perfect match for your brand.
Every brand is unique and your scent should be like your olfactive logo saying how awesome you are in a sniff.
Here are five ways to successfully scent your store and improve sales:
1. Choose a scent that makes sense.
Ambient scents can positively influence purchase intent if the scent seems to match the products in the store. Developing a scent consists of the same process than choosing your furniture or planning your store visual and design. For example a bike shop will go for outdoor scents with touch of grass or plants while a car dealership’s scent will contain leather notes.
2. Know your target market.
Many factors such as gender, age or demographics can influence the reception of a scent. This is why it’s important to understand who are your customer as well as their likes and dislikes. Scents will encourage the creation of an emotional bond between your brand and the customers you aspire to connect to.
3. Set the mood.
Lavender is known for its relaxing properties and has a soothing effect. Jasmine is great to produce a feeling of confidence and optimism. Whether you think of your brand as crazy energetic, vibrant and optimistic or a zen palace, this should be communicated through your scent.
4. Be consistent
Consistency can be done by using the same scent in all your stores: a Signature Scent. When a scent becomes synonym of your brand and customers start to associate it with you, you’re doing it right. For example Country Road diffuses a beautiful scent in all their Australian stores and internationally so you can walk in and instantly recognize that you’re in a Country Road store.
5. Keep it subtle.
The last thing you want is the scent to be overpowering. The scent should be part of the experience, a cuddle rather than a slap in the face. Think of music in a store, it should be an element of the décor. Too soft you won’t hear it at all, too strong it will push you out of the store and annoy you. Same goes for scent, success comes when you barely notice the scent but you enjoy being in this particular space.
Contact us now to receive a free quote.
Brian Clark
